Performance Marketer Associate

Job Overview

About This Role

We are seeking a results-driven and analytical Performance Marketer with 2�4 years of relevant experience to join our growing team. The ideal candidate has a demonstrated track record of driving measurable business outcomes, including online sales for D2C brands and qualified lead generation for service-based businesses, through strategic paid media campaigns on Google and Meta platforms. This role demands a professional who is equally proficient in campaign strategy, execution, scaling, and performance tracking, with a strong command of tools such as GA4, GTM, and Meta Pixel. Job Description: As a Performance Marketer, you will be responsible for the end-to-end management of paid media campaigns from initial planning and account setup through to optimisation and scaling. You will work across diverse industries, managing campaigns for both direct-to-consumer product brands and service-oriented businesses. This role requires a high degree of analytical thinking, commercial awareness, and platform expertise to consistently deliver against defined KPIs and business objectives. Key Responsibilities: ? Campaign Strategy & Execution: Develop, plan, and launch performance marketing campaigns across Google Ads and Meta Ads from the ground up. Own the full campaign lifecycle, including goal setting, audience strategy, creative briefing, budget allocation, and go-live management. ? Campaign Scaling: Systematically identify high-performing campaigns, ad sets, and creatives, and apply structured scaling methodologies to grow results while maintaining efficiency across key metrics. ? D2C Sales Campaigns: Design and manage paid campaigns with a primary objective of driving online product sales. This includes Google Shopping, Search, Performance Max, Meta Advantage+ Shopping, and dynamic catalogue campaigns tailored for e-commerce. ? Lead Generation Campaigns: Plan and execute lead generation campaigns for service-based businesses across sectors. Manage Google Search, Meta Lead Ads, and conversion-focused landing page funnels while maintaining target CPL benchmarks and ensuring lead quality standards are met. ? Tracking & Measurement Setup: Implement and maintain end-to-end tracking infrastructure, including GA4, GTM, Meta Pixel, Google Ads conversion tracking, and server-side tagging where applicable. Conduct periodic tracking audits to ensure data accuracy and integrity across all platforms. ? Conversion Funnel Optimisation: Analyse the complete customer journey from ad impression to final conversion. Collaborate cross-functionally with design and content teams to identify and resolve drop-off points, improve landing page performance, and increase overall conversion rates. ? A/B Testing & Experimentation: Establish and maintain a structured testing framework covering ad copy, creatives, audience segments, landing page variants, and bidding strategies. Document test findings and apply learnings systematically to improve campaign performance. ? Performance Reporting & Analysis: Prepare comprehensive performance reports and present data-driven insights to internal stakeholders. Monitor and communicate key metrics, including ROAS, CAC, CPC, CPL, CTR, and LTV with clear recommendations for optimisation. ? Budget Management: Oversee and manage monthly advertising budgets across platforms. Make informed decisions on budget allocation and reallocation based on real-time performance data to maximise return on ad spend. ? Audience Strategy & Targeting: Build and manage detailed audience frameworks, including custom audiences, lookalike segments, intent-based targeting, and retargeting pools across Google and Meta to maximise campaign relevance and efficiency. ? Industry Awareness: Proactively stay informed of platform updates, algorithm changes, new ad formats, and emerging performance marketing trends to ensure campaigns remain current and competitive. Advantage Viralon: ? Be part of a high-performance team that values rigorous thinking, creative problem-solving, and measurable impact above all else. ? Work on live campaigns with real budgets across a diverse portfolio of brands and industries. Your contributions will directly influence business outcomes. ? We offer a collaborative, merit-driven environment where your ideas are heard, and your growth is actively supported. ? A culture that respects work-life balance while maintaining high professional standards, because sustainable performance is the only kind that matters. ? Significant scope for career progression within a fast-growing organisation, with direct exposure to senior strategy and decision-making from day one.