Key Responsibilities:

• Plan, create, and publish engaging content across all digital platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)

• Shoot, edit, and post short videos (e.g., explainer videos, customer stories, reels, success stories, etc.)

• Design and manage digital campaigns to promote Pickyourhire’s offerings and drive leads

• Collaborate with internal teams to highlight user journeys (job seekers, referrers, trainers)

• Monitor analytics, engagement rates, and lead conversions to optimize performance

• Manage content calendar, trends, and platform-specific strategy

• Run paid campaigns on Facebook, Instagram, and LinkedIn (if needed)

• Engage with followers, respond to DMs/comments, and build a strong online community

Required Skills & Qualifications:

• Proven experience in content marketing or social media management (2-4 years preferred)

• Strong video editing skills using tools like Canva, Adobe Premiere Pro, CapCut, InShot, or similar

• Experience in creating high-quality reels, shorts, or YouTube content

• Understanding of digital marketing funnels and lead generation

• Basic knowledge of performance tracking (Meta Business Suite, Google Analytics, etc.)

• Creative thinker with excellent communication and storytelling abilities

What You’ll Gain:

• Be a part of a mission-driven startup changing the way hiring works

• Creative freedom to shape the brand voice

• A fast-paced environment with exposure to full-scale marketing